In the ever-evolving world of social media, Meta, the company behind Instagram and Facebook, has made a significant move by launching ‘Threads’, a microblogging app designed to rival Twitter.
Threads is a text-based platform that aims to offer a new and refreshing take on text-based social networking and hopes you find enough value in the app to keep using it over time. Launched on July 6th, 2023, Threads quickly gained attention, attracting millions of sign-ups within hours of its release. With its unique integration with Instagram and a fast-growing user base, Threads is positioned to reshape the landscape of text-based social networking.
In this article, we will delve into the key aspects of Threads, its features, and its potential impact on the social media sphere.
We couldn’t be happier with all the excitement about this app, so thank you thank you, but this is a race to the starting line if there ever was one. The real test is not if we can build up a lot of hype, but if you all find enough value in the app to keep using it over time.
- Adam Mosseri
As users flood the Threads App, there are some basic features that can be found on Instagram and Twitter that are not currently supported.
“And there are tons of basics that are missing: search, hashtags, a following feed, graph syncing, fedeverse support, messaging maybe…We’re on it. The (amazing) team is cranking away. But full disclosure, it’ll take time.”threads.net
– Adam Mosseri
Features currently unavailable include:
According the the Head of Instagram, Adam Mosseri, the features are currently in the works and will be made available in time.
While the Threads App by Meta currently provides a suitable alternative to Twitter, it does not immediately displace it. However, Twitter is said to be threatening a lawsuit over allegations of “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property” and from former Twitter employees that now work with Meta.
Still, brands and individuals alike should consider harnessing the power of Threads to expand their reach, engage with audiences, and explore new possibilities for communication and collaboration in the digital age. As Threads continues to evolve, it will be fascinating to witness its impact and influence on the ever-evolving world of social media.
Threads is a micro-blogging app developed by Meta, designed to rival Twitter. It offers a text-based social networking experience and is deeply integrated with Instagram.
To create an account on Threads, simply log in using your Instagram credentials. Since Threads is connected to Instagram, your Instagram verification mark and settings will carry over.
Threads differentiates itself from Twitter by offering extended posting capabilities, allowing users to express themselves with up to 500 characters per post. Additionally, Threads supports video content of up to five minutes in length.
While you can view Thread posts and profiles on the web through a link, you currently cannot log in through your own account and make posts.
Within hours of its launch, Threads crossed the mark of 10 million sign-ups, indicating a strong initial user base.
No, Threads does not support direct messaging within the app. The focus is on sharing threads to other apps for communication. You can share threads directly to your Instagram stories and feed and also to Twitter
Threads currently does not have a timeline that shows posts exclusively from accounts you follow. The home timeline is algorithmic, featuring posts from both accounts you follow and other recommendations.
Threads allows users to post up to 500 characters in one post and supports images and videos. However, GIFs, hashtags, edits, drafts and pinning threads are currently not supported.
Yes, Threads presents an opportunity for brands to extend their social media presence. By repurposing content from Twitter and Instagram, brands can engage with Threads’ user base and potentially expand their reach.
Written by: Nkoli Os'kar
Podcasting with Beginners
For this episode, We are discussing podcasting in general. The pros and cons, and most especially, the requirements to begin. In discussing the requirement to start up a project, you must first deliberate on the approach, the intention, the idea, and the purpose.
Hence, we are highlighting several motivations, telling stories that will ignite your interest, discuss physical attributes.
Podcasting is easy and fun if you start with the right mind and motivation. It’s a project that grows with time and you have to be ready to nurture her.
Host Speaker: The Radio Apprentice